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Often in our field, marketers overlook key regulations governing the promotion of contests and sweepstakes involving some type of drawing and/or prize giveaway. Before running a contest, it is essential to ensure it abides by all federal and state laws.
Over the past month, there has been a lot of news and discussion surrounding Facebook’s recent data crisis with Cambridge Analytica. As a result, many users are reevaluating the potential risks associated with having a presence on the social media platform.
In January, Facebook announced a significant change that will affect its Newsfeed algorithm in 2018. These changes are a result of Facebook wanting to prioritize “meaningful” person-to-person interactions among friends and family over posts from Facebook Pages, businesses, and propaganda. The new algorithm is expected to result in a decrease in visibility of public posts by brands and businesses.
What if we told you that from now on you could only use social media to promote your financial institution?
That means no press releases, no radio or television ads, and no billboards placed on highways, just social media- and of course the inevitable word of mouth.
Do you believe your establishment would be successful with this marketing tool? How would you open new accounts? How would you build relationships in your surrounding communities?
Our client was looking to raise awareness of the rates and mortgage products they offer in their local market area, amidst strong competition from lenders such as Lending Tree and Quicken. And guess what - not only did they raise awareness of their products, they actually won mortgage search in their local area!
2017 may well be remembered as the year that many financial institutions began comprehensive efforts to build their online visibility and start selling online. Following are three of the most effective tactics ensure that your institution is on the Search Engine Result Page (SERP) when potential customers search for financial products.
By the end of 2015, Twitter’s stock had plummeted to an all-time low. While its primary competitors, Instagram and Facebook, continued to innovate and grow in popularity, Twitter lagged behind. The struggle has been apparent, especially as a staggering 8% of Twitter’s global workforce was let go just last year. In an attempt to expand its faltering user base, Twitter has announced a number of functional site alterations for the future.
Facebook has officially launched an expanded Like button, offering users the opportunity to share "reactions” rather than a simple gesture of positivity.
On April 14, 2014 LinkedIn removed the Products & Services tab from all company pages. For now, you can edit your Products & Services content, but you won't be able to add new items.