December 13, 2023
The Bank of Elk River turned to Pannos to revamp its website, and to reflect its commitment to innovation in the new website’s design, imagery, and content. The Bank got all that and more — the finished website enjoyed the honor of being selected as a Kentico “Site of the Month.”
The challenge most FIs are facing today is trying to attract younger customers. This bank came to Pannos to find a way to attract a younger generation of customers that would ultimately lead to an increase in accounts opened, and longer-lasting relationships between F&M and their customers.
Digital Marketing vs. Digital Banking Podcast:
From the outside, every bank looks the same to consumers. So, what makes your FI any different? All too often we see digital banking confused with digital marketing. In this session, we will dive into how you can marry digital marketing and digital banking into one strategy to help your FI stand out from the crowd! Remember, just because your bank has digital banking capabilities, that doesn't mean everyone will flock to your institution for the experience!
2023 Benchmark Report:
How do you ensure you’re properly gauging the performance of your digital media campaigns? We’ve compiled benchmarks for how our campaigns perform, and how campaigns perform across the entire financial industry. Our benchmarks focus on the following key performance indicators (KPIs):
Average Click-Through-Rate (CTR)
Average Cost-Per-Click (CPC)
Average Conversion Rate (CR)
Average Cost-Per-Thousand-Impressions (CPM)
A Marketer's Guide to AI & Banking:
AI (artificial intelligence) is one of the hottest trending topics right now, but how much do you really know? In this webinar our speakers will be diving into the impact AI has had in bank marketing, the pros and cons of including AI in your overall strategy, and the common pitfalls of AI technology today.
Time to Rethink Your Checking Strategy:
One of the main things we have heard from FIs this year is that they are trying to get younger – attracting Gen Z and Gen Alpha. To do that, community FIs need to position themselves as a financial literacy partner (talk to them, not at them), and provide tangible benefits that they can understand. Read our blog to learn more about how you should rethink your checking strategy: