December 13, 2023

When it comes to marketing, the best laid plans can change at a moments notice. This year we’ve seen some of the biggest changes in technology, and the future ahead promises there is more to come.  

During strategic planning season marketers need to account for rapid changes. That means creating a plan and goals that are flexible and can adapt to changes in the market. We’ve done our research, and we are looking ahead at some of the trends we’re looking forward to in 2024. 

The Artificial Intelligence Revolution

In the fast-evolving landscape of banking and finance, Artificial Intelligence (AI) is emerging as a game-changer, revolutionizing the way financial institutions approach marketing.  

In the age of information overload, customers expect tailored experiences. AI allows financial institutions to sift through vast amounts of customer data, analyzing behaviors, preferences, and transaction histories to deliver personalized marketing messages. From targeted product recommendations to personalized communication, AI enables FIs to connect with customers on a more individualized level. As FIs navigate the digital era, the integration of AI into marketing strategies is no longer a luxury; it's a necessity. From fostering personalized interactions to fortifying security measures, AI is reshaping the financial landscape. 

The Power of Video Content 

Last year we saw the power of short-form content continue to dominate the digital content landscape. Looking ahead to 2024, we continue to see that video and live streaming will remain one of the most popular forms of content. If your FI hasn’t already, it is time to start using video as part of your digital marketing strategy.  

There are so many different ways to use video, it can seem overwhelming knowing where to start. The best way to ease into adding video to your strategy is to take advantage of social channels! Platforms like TikTok and Instagram Reels have captured the attention of users, so start on those platforms by telling your brand’s story. Consumers like Gen Z are looking for brands they can connect with, and video is a great way to start building that connection. Another way to use video is through live streaming. Have an event happening at one of your branches? Hop on social media and go-live to engage your audience and draw them in! 

Get Personal Using Data 

Did you know that every click, scroll, and purchase you make leaves behind a digital footprint? Marketers are no longer limited to demographic data. Now, they can tap into a wealth of information that reveals consumer preferences, behaviors, and even their emotions. By utilizing your own analytics and incorporating AI technology, your FI can transform your raw data into actionable insights, unlocking the door to personalized marketing strategies. 

In the ever-evolving landscape of marketing, personalization stands out as a transformative force. By harnessing the power of marketing data, businesses can create not just customers, but loyal brand advocates. Looking for next steps on how to bring personalization into your strategy? Check out our blog on personas!

Of course, there are a ton of other marketing trends we are keeping an eye on, but these top three are what we see really taking off going into 2024. Step up your digital marketing and stand out from your competitors by taking advantage of AI, video content, and personalization!