November 2, 2020

Brands have really broken out of the advertising box in 2020, and the luggage brand Away is no different.

The brand introduced its first pet carrier in August of 2020, and to say they got creative with the marketing is an understatement. Using posters placed near places pets frequent, like the dog park, they launched a line of posters made just for our furry friends. Wondering how in the world that works? The posters, which were placed at an animal-friendly height, featured various travel destinations. The real kicker? Each poster had a corresponding scent pet-enticing scent. Think "meat" for Buenos Aires and "catnip" for Cairo.

While it's perhaps not the most direct marketing tactic out there, it's unique for sure, and certain to be memorable for those dogs and cats that happen upon it with their humans. Click to read more