November 12, 2021

We’ve known that design matters for a lot of reasons, let alone SEO (Search Engine Optimization), but it’s never been “officially” stated as such by Google.

That all changed thanks to Google’s Webmaster Trend Analyst John Mueller, where he provided much needed clarity around the definition of quality content. Until now, we’ve all hung our hats on content that strives to satisfy “E-A-T" (Expertise, Authoritativeness and Trustworthiness). Makes sense, that’s all we really had to go on. We know quality content is a main ranking factor for SEO, but the exact definition has always seemed vague. Let's clear the air: 

Quality content has now been officially defined by Mueller as “the overall quality of your website”. Meaning, it is more than just the quality of the words you write, it takes your entire website into consideration. This means layout, imagery, overall design, what colors you use – all of it! To hear John Mueller’s full statement, you can check it out here. 

If the impact of this statement doesn’t quite make sense, and maybe you’re still trying to familiarize yourself with SEO, we recommend taking a step back to check out some of our other articles: 

Driving SEO 

Improving SEO with Backlinks