Welcome to the first episode of The Pannos Sessions in which your host, Jason Rowe, talks about what to expect and the purpose behind this podcast.
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It Takes Two to Tango, and I've Danced Both Parts
Looking at things from someone else's perspective is a challenge. It's not easy, and it doesn't always give the answers you’re looking for, but it can help to move the process forward in the right direction.
Data is everything. It helps us make informed decisions, learn from previous efforts and continue to improve our processes. We took the ultimate deep dive into every digital campaign we have run in the past four years to pull out some key insights that pertain specifically to financial institutions.
In this episode, we answer questions like "Well, does it work?" and how to "impact your bottom line". Pannos Marketing's Digital Marketing Strategist, Melanie Coleman, joins a discussion that starts with conversions and ends with trying!