Data is everything. It helps us make informed decisions, learn from previous efforts and continue to improve our processes. We took the ultimate deep dive into every digital campaign we have run in the past four years to pull out some key insights that pertain specifically to financial institutions.
Search Engine Optimization (SEO) has been around since the dawn of search engines... so roughly the mid-90s. Since then, webmasters, marketers and later SEOs (search engine optimizers) have been working diligently to ensure their site could be found amongst the millions of websites on the internet.