We started with one question and then just let the podcast happen. The question was "How can community FI's improve their marketing efforts?"
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Are You Being Found?
The importance of being found locally has never been greater. For years, Google Trends have shown “near me” searches being consistently on the rise, and it’s imperative to be found when those searches are happening – this is a subset of SEO called Local SEO.
Not every marketer will admit they have a soft spot for traditional marketing efforts. But, if you ask us, we’ll say that traditional marketing methods will always have a place in the market, despite the continued shift of all life to digital.