This time of year always has us reflecting on the past year (remember Tiger King? Ah, early Pandemic days), and getting excited about what 2021 may bring. 2020 has made planning ahead essential, but with the uncertainty of our social climate, the ability to adapt is critical.
As a digital marketer and self-proclaimed SEO nerd, it’s no surprise that I (and every other marketer today) is screaming “you need to keep up your digital efforts!!”, “don’t forget SEO!!”. But with an avalanche of information regarding every possible topic hitting us all at once, I felt it was important to take a minute and break out a few actionable steps that won’t exceed your marketing budget and will help with customer relations.