Improving SEO with Backlinks
Like a digital vote of confidence, backlinking your website from another trustworthy site is one of the keys to off-site SEO. In this article, we'll explain what backlinking is and the important role it plays in your digital efforts.
"Pretty" Isn't Enough When It Comes to Your Website
When building a website, it is often overlooked whether the design and content serve a key purpose. Needless to say, your website should be attractive but being pretty is not enough.
Ad Fatigue Beating You Down? You’re Not Alone
Are you seeing the same ads over and over again? Don't worry, you aren't going crazy. We have the answer and the solution on how to beat ad fatique.
2021 Telly Awards
A lot of work goes into producing commercials, and to be recognized by a nation's leading award makes it all worth it!
Sorry Compliance, It’s Time to Figure Out First-Party Data
Is your FI ready for the loss of the third-party cookie?
TikTok and the Power of Short-Form Content
While some of you may just be getting the hang of social media platforms like Facebook and Instagram, it’s time to make room for the new kid on the block, TikTok.
System Failure: Solving the Disconnect in Application Abandonment Rate
You’ve done the marketing, you’ve gotten 100 people to click on Apply Now, so why are you only receiving 2 completed applications for your product?
Don’t Break Rank: Make sure your website is built for performance
Launching a new website can bring with it an onslaught of emotions. On one hand, it can be very exciting and help set your bank apart, but on the other, it can prove very stressful and be a huge undertaking.
NEFMA Awards Gala
There's no question this past year has presented many unforeseen challenges throughout every industry. During that time, our clients rose to the occasion, and delivered impactful campaigns, powerful brands and more.
The Truth About Homepage Navigation
Learn from our Senior Web Designer, Andrew Zeller, as he breaks down website navigation and considering your user's journey.
"What's in a Cookie?" - Data Protection
Cookies - not just a delicious treat - are the means through which marketers and data companies learn about online user behavior.
Steps to Website Success
If your website is falling flat, it’s time to up your game.
ICYMI - Here's Our Top 5...
The last year was one for the history books. With that in mind, we decided to reflect on and share our most popular articles from the year with you. Take a look.
Google Analytics Changes = New Opportunities for Marketers
Our Manager of Media & Strategy, Mel Coleman, is here to calm the panic surrounding Google's recent launch of Google Analytics 4, or GA4.
3 Common Misconceptions about Mergers & Acquisitions
Jim Pannos sheds some light on what he feels are the 3 most common misconceptions about mergers & acquisitions.
Overhyped and Overlooked - 2020 Marketing Trend Breakdown
At the start of every year, our inboxes are bombarded with articles making marketing predictions for the upcoming year. Sometimes it seems that they all say the same things, and aren't necessarily founded on, well, much of anything.
In Any World - Consistency is Key!
Chances are that by now your financial institution has been active in the social media world for quite some time. But, what does that activity look like, exactly? You may think your social media content is eye-catching, informative and overall solid, however, your page isn’t succeeding. Why is that?
Content Structure & SEO
We've said it before but it's worth repeating - SEO is constantly evolving as search engines work to get better at serving users' content based on their intent, not just keywords.
Make a Plan, But Don't Commit
This time of year always has us reflecting on the past year (remember Tiger King? Ah, early Pandemic days), and getting excited about what 2021 may bring. 2020 has made planning ahead essential, but with the uncertainty of our social climate, the ability to adapt is critical.
SEO & Digital in 2020
As a digital marketer and self-proclaimed SEO nerd, it’s no surprise that I (and every other marketer today) is screaming “you need to keep up your digital efforts!!”, “don’t forget SEO!!”. But with an avalanche of information regarding every possible topic hitting us all at once, I felt it was important to take a minute and break out a few actionable steps that won’t exceed your marketing budget and will help with customer relations.
Don't Panic! This Google Change Doesn't Impact You
Yes, Google made another change, this time to advertising. Fortunately, FIs are already so heavily regulated from an advertising standpoint that no real impact is felt.
Mergers & Acquisitions - Successful Communications Plan
It’s no secret that mergers and acquisitions are a massive undertaking. And that’s before marketing enters the mix.
Brands have really broken out of the advertising box in 2020, and the luggage brand Away is no different.
Try to Try
In this episode, we have Amy Zahensky and Mel Coleman join our host for a roundtable. They discuss how new ideas were executed, how millennials communicate and being fearless. Tune in for this episode with the co-creators of the podcast.
Marketing...expense or investment? You be the judge!
Every day your bank is faced with new challenges to overcome and strategic objectives to meet, whether it's strengthening brand awareness, building loan portfolios or hitting deposit growth goals. With the right strategy and forward-thinking marketing solutions, your financial institution (FI) can better compete in today's marketplace.
Catch My Eye
With so much discussion lately about attracting Generation Z to your financial institution, I invited Jordan Julio to the podcast. Jordan is a recent graduate from Southern New Hampshire University, a former intern for Pannos and our newest Account Coordinator. Jordan is also a Gen Z-er. Listen in as he tells us how to capture the business and attention of his generation.
Roles and Responsibilities of Website Parties
Remember when you were a kid, and you would attempt to pat your head and rub your belly at the same time? You're probably trying to right now as you read this. It seems like an easy enough task, but if you are like me, it takes about 98% of your brainpower to coordinate the two efforts simultaneously.
The Boom, Plateau & Undeniable Potential of Voice Search
In October 2011, the world was introduced to a revolutionary piece of software: a personal assistant integrated into mobile devices that could be used to procure information from the web by simply asking a question directed toward the personal assistant. e.g. "Siri, what's the weather going to be like today in Manchester, NH?"
Don't Stop Pushing
This episode welcomes Luke Roussin, the Marketing Director at First State Community Bank, to the podcast. We cover topics ranging from an acquisition during a pandemic to overseeing individual markets with their own budgets and even a little NFL talk. Tune in for some great insight into why relationships are so important!
Traded Alligators for Rattlesnakes
This episode we sit down with Jon Skelly, Vice President of True Sky Credit Union, to discuss his branch openings using nanotechnology, robots and thermal mirrors. From there, we change gears to how relationship-based banking is important to your success and how True Sky views themselves as a technology company more than a credit union.
Challenging the Status Quo
For many of us, the status quo is like a weighted blanket. It's comfortable, easy and reassures you that things are how they should be. But is that a good thing?
Where Are You On The Map?
We started with one question and then just let the podcast happen. The question was "How can community FI's improve their marketing efforts?"
Google Updates Coming Soon - Prepare Your Website
In 2020, Google announced an upcoming change to their ranking algorithms which would incorporate new metrics for measuring user experience known as Core Web Vitals.
Are You Cut Out for Internet Fame?
If you're anything like me, you've never been on TikTok and think it's "for the kids". That's rapidly changing as TikTok's user base is diversifying from primarily Gen Z to include users of all ages. The app has received more than 80 million downloads in the US alone.
Rethink Your Homepage
Learn from our Senior Web Designer, Andrew Zeller, as he uncovers the best design strategy for your website's homepage.
Get Your Brand Moving with Video
Social media videos generate 1200% more traffic than images and text combined. We know that is such a high percentage that it sounds fake, but rest assured it's not.
It Takes Two to Tango, and I've Danced Both Parts
Looking at things from someone else's perspective is a challenge. It's not easy, and it doesn't always give the answers you’re looking for, but it can help to move the process forward in the right direction.
Digital Benchmarks - Top 5 Takeaways
Data is everything. It helps us make informed decisions, learn from previous efforts and continue to improve our processes. We took the ultimate deep dive into every digital campaign we have run in the past four years to pull out some key insights that pertain specifically to financial institutions.
That's The Bottom Line!
Nick Smith joins us to discuss pushing forward, 3 steps to creating goals for your financial institution, and why asking "why?" is so important! Listen in for a great episode from the man I have dubbed "The Most Interesting Man in Bank Marketing!" Also, go listen to the "B Side" of this episode where Nick shares some amazing stories about when he was in the film and television industry.
The Most Interesting Man in Banking
Welcome to the "B Side" to episode 5, That's The Bottom Line! Listen to Nick Smith talk about Boston's music scene in the 70's, working in the music industry and working for BBC traveling the world.
You Are Not Your User - What That Means
If you have been intimately involved in the development of a website, then you're likely familiar with the entire design process – from when it was gray boxes and placeholder text on a wireframe to when it reached its full potential and transformed into your digital branch. If you've been through that process, you know that a lot more goes into it than making your site look "pretty".
You Got Me In, Get Me To The End
In this episode, we answer questions like "Well, does it work?" and how to "impact your bottom line". Pannos Marketing's Digital Marketing Strategist, Melanie Coleman, joins a discussion that starts with conversions and ends with trying!
Are You Sure You're Recording?
We sit down with the Vice President, Marketing Director of Peoples Bank in Munster, IN. We discuss marketing while your bank is in growth mode, how to choose the right agency and why it is imperative to press record on the first episode!
Your SEO Roadmap
Search Engine Optimization (SEO) has been around since the dawn of search engines... so roughly the mid-90s. Since then, webmasters, marketers and later SEOs (search engine optimizers) have been working diligently to ensure their site could be found amongst the millions of websites on the internet.
On Demand Webinar: Developing Your Personalization Strategy
Having a well-designed, custom website is important, but it’s only half of the digital battle. The other half is developing an effective strategy to drive traffic to your website, and get them to convert.
5 Question with Jim Pannos
In this episode, Jason Rowe sits down with Jim Pannos to discuss how he chose marketing with community financial institutions, fun projects over the past 26 years, and how you can show you're part of the community.
How Will You Move Past the White Noise?
As we move into a new month of stay at home orders, and state re-opening phases are implemented, there is something else that has impacted our day-to-day lives . Quarantine Fatigue.
The Power of Video: More Powerful (and Accessible) Than Ever.
According to a recent Hubspot report, video has taken over as the #1 form of content marketing, passing blogs and infographics. But, many community financial institutions have yet to break into using video, put off by the perceived cost, among other barriers and complications.
Reevaluating Your Traditional Marketing Mix during COVID
Practically overnight Americans learned the term “social distancing”, shifted gears, and began working remotely while businesses nationwide were forced to close their doors due to the ongoing developments of the COVID-19 pandemic. With this change came a myriad of questions. For marketers, it became a question of how to adapt strategy to the rapidly evolving landscape.
Solutions for the Challenges Ahead
Due to the current global crises, many financial institutions have had to adjust the way they serve their customers. It is exceedingly important that your financial institution continues to support your customers and provide them with access to the banking products and services they need to stay connected and on track. Now is the time to focus your efforts on promoting your remote banking capabilities, in order to remain a trusted leader to your communities.
Here are a few thoughts to get you started.
Preparing for the Payment Protection Program
How can your Financial Institution be prepared for what lies ahead?
Welcome to the Pannos Sessions!
Welcome to the first episode of The Pannos Sessions in which your host, Jason Rowe, talks about what to expect and the purpose behind this podcast.
Keep Your FI Moving Forward Amid COVID-19
As a strategic marketing partner for many FIs across the country, we feel it is critically important to offer guidance for today’s challenges and to assist in keeping community financial institutions at the forefront of forward thinking solutions. Check out a few of our thoughts below!
Update on COVID-19 Business Contingencies at Pannos
We are monitoring the COVID-19 situation closely and taking the necessary precautions to keep our employees, clients, guests and others safe.
Digital Marketing Cheat Sheet
Is it all Greek to you? Just when you thought you had digital all figured out - all these new phrases float to the surface.
Amid the New Hampshire Primary
Today, fourteen state primaries and the American Samoa caucuses will take place, making it the greatest number of primary elections and caucuses held on a single given day. This day is referred to as, "Super Tuesday".
Heat Mapping: The Marriage of Data & Design
What if there was a way to improve your landing pages based upon where people are truly engaged and not just where they’re clicking?
All In For Your Success
Ch-ch-ch-ch-changes are coming.
On Demand Webinar: Marketing... Expense or Investment? You Be the Judge!
Every day your bank is faced with new challenges to overcome and strategic objectives to meet, whether it's strengthening brand awareness, building loan portfolios or hitting deposit growth goals.
Meet BERT: Google’s Latest Algorithm Update
Allow our Digital Marketing Strategist, Melanie Coleman, to introduce you to BERT: Google's latest algorithm update.
Your Website: It's Not the 'Field of Dreams'
"You wouldn't build a new branch and then decide not to put up a sign."
How Is Your Financial Institution Marketing to Millennials?
Many believe they can sum up the personas of all millennials just by their attitude, buying behavior and even financial goals – these presumptions are off base.
The Verdict Is In: ADA Compliance Does Matter!
For those unfamiliar, here’s a brief recap. Back in July, Robles, a blind man, filed suit against Domino’s Pizza when he was unable to order food from the chain’s website or mobile app, though he was using screen-reading software.
On Demand Webinar: Bringing Your Brand to Life Through Your Website
As your institution's front door and largest branch, your website is an important extension of your customer experience, overall capabilities and sales efforts, but most importantly your brand.
Another Day, Another Facebook Update
Well, Facebook changed again, and this time it’s seriously disrupting how advertisers use the platform.
Which Path Will You Take to Achieve "Digital-Readiness"?
In a continually evolving digital world, what steps are you taking to secure your company’s success?
Keywords: Phrase Match and Broad Match Modifiers
Game, set, match keywords!
On Demand Webinar: Video - Let's Get Rolling
Today, you can't go anywhere online without stumbling onto some type of video content.
Digital and In-Person Dynamics
Digital banking has been an ever-growing presence in our daily lives, from cashless transactions to mobile deposits to the transferring of funds.
Happening Now: Robots Writing Copy
Artificial intelligence can do just about everything these days. As it turns out, that extends to editing advertising content. JP Morgan Chase has recently tested, and now adopted, a tool that utilizes robots to write ad copy and headlines.
Personalized Print Ads Are A Thing
In this day and age of tracking digital behavior, Hearst Magazines is taking it to the next level.
On Demand Webinar: Financial Services Websites - "Pretty" Isn't Enough
Does your website truly reflect your FI’s strategic goals and objectives?
So, You've Been Hit by a Google Core Update...
Some of you may be wondering what this is, so before we even get started, let’s back up.
ADA Lawsuits: Not Just for FIs
When the Supreme Court returns from their summer break one of their tasks will be to determine whether to hear the case Domino’s Pizza v. Guillermo Robles.
Launching an Employee Advocacy Program
Implementing employee advocacy within the workplace is a great way to establish a positive and productive work environment.
On Demand Webinar: Digital Trends on the Rise
As digital marketing opportunities continue to evolve, your marketing strategies need to advance with them. Lately, it seems like every Monday morning there’s a new technology or advertising opportunity in the works or on the rise waiting for you in your inbox.
Increase Conversions: Work Smarter Not Harder
Retargeting is just one of the many tools we utilize to help increase conversion rates, on multiple platforms.
Best Times to Post on Social Media
Now that you've written your content, it's time to publish it to the appropriate social channels, but how do you determine when the best time is to publish your content?
Hey Google, How Can I Improve Voice Search SEO?
Voice search isn’t just a buzz word in marketing anymore, it is here, and it’s being adopted by users at a rapid pace.
Celebrating 25 Years
When we first started in 1994, Pannos Marketing was a small agency of just three people. Today, we have grown to over 30 employees and hold national recognition in the financial services industry with a client base that covers 35 states.
Managing Workplace Interactions on Social Media
Social Media is a part of everyday life, including life at work. Take a stroll around the office and you will most certainly see employees scrolling through their Facebook newsfeed, taking a quick snap or tweeting about what’s going on throughout the day.
On Demand Webinar: Building a Breakthrough Brand
Through this webinar, meet our new Brand Strategist, Chris Tieri, and Creative Director, Paul Tonelli, who will join our President, Jim Pannos, to discuss the importance of your bank’s brand and how it goes far beyond just your logo, jingle or tagline, but becomes a critical component of your bank’s differentiation and business development initiatives.
On Demand Webinar: How to Kickstart a Personalized Web Experience
Did you know that tailoring the online experience to individual needs can help your bank succeed in your markets? Amanda Rowe and Jim Pannos will take you on a guided tour of web personalization to help you gain insight on all of the options available to you when creating a prioritized personalization plan.
Are Your Contests and Sweepstakes Legal? How to Avoid the Gamble!
Often in our field, marketers overlook key regulations governing the promotion of contests and sweepstakes involving some type of drawing and/or prize giveaway.
On Demand Webinar: Sail through Social
Is your financial institution both present AND active on social media? If you already have a Facebook, Twitter, Instagram or LinkedIn account you've taken the first step.
The Facebook Data Crisis: Where to Go from Here
Over the past month, there has been a lot of news and discussion surrounding Facebook’s recent data crisis with Cambridge Analytica.
Demystifying Digital Marketing
From social media to search engines, video ads to text ads, the digital marketing world has a lot of components.
New Facebook Algorithm: Updates & Best Practices
In January, Facebook announced a significant change that will affect its Newsfeed algorithm in 2018.
Take Control of Your Digital Presence with Siteimprove
At Pannos Marketing, we’re dedicated to designing compliant, optimized, and responsive websites that can serve as sales, marketing, and retention tools.
Do Your Meta Descriptions Miss The Mark?
Before 2009 – when search engines didn’t function at the caliber they do now – keywords within meta descriptions were used to help determine website relevancy and search result rankings.
Get Social and Promote Your Business While Building Relationships!
What if we told you all that from now on you could only use social media to promote your financial institution?
Build Branch Traffic and Improve SEO
As websites continue to deliver information and services that historically required a trip to the branch, creative financial institutions have begun conceptualizing how they can best use their websites to bring people into the branch.
2017 the Year of Getting Found Online
2017 may well be remembered as the year that many financial institutions began comprehensive efforts to build their online visibility and start selling online.
Twitter's Latest Tweaks
By the end of 2015, Twitter’s stock had plummeted to an all-time low. While its primary competitors, Instagram and Facebook, continued to innovate and grow in popularity, Twitter lagged behind.
Facebook Changes Your Newsfeed (Again!)
Once again, Facebook is making changes. The site announced in a blog post this week that they have globally rolled out adjustments in the algorithm that determines what people see at the top of their Newsfeeds.
Branding is a concept that lends itself to a wide variety of definitions, never mind figuring out what makes yours special.
Using Event Tracking to Improve Online Account Opening
Many financial institutions have taken the necessary steps to provide account opening and loan applications online.
PM Reaches a Website Milestone
PM Reaches Website Milestone Demand for responsive websites that work with any smartphone, tablet or PC and built to convert visitors to customers, has helped PM reach a new milestone with the recent launch of four websites.
How You Can Succeed Without Online Account Opening
Financial institutions of all sizes are rapidly adopting Online Account Opening (OAO). If your institution is not likely to implement this soon, there are a variety of tactics that can still help your institution provide similar convenience and improve your ability to gain new customers.
LinkedIn: Alternatives to the Products & Services Tab
On April 14, 2014 LinkedIn removed the Products & Services tab from all company pages. For now, you can edit your Products & Services content, but you won't be able to add new items. The option has been removed from the edit button.
Online Reviews are the New Word-of-Mouth
Online reviews are the new word-of-mouth.
Up the Ante, Build Your Brand
Your bank or credit union offers quality products and topnotch customer service. Isn't that enough to be successful?
Building Your Website Content Can Set You Apart
At the start of a new website project, there is usually a lot discussion about how it should look, especially the homepage. But too often, the content of a new website is not given the same consideration as the page layout.
Using Your Website Content Management System (CMS) to Stay Competitive
Until recently, websites were considered sufficient if they were attractively designed and provided informative content. Rarely did most websites consider the steps/process of adding to and updating that content. As a result, most websites remained unchanged with little new information because it was difficult, or expensive to make changes.
Set Yourself Apart By Building Your Brand
Friendly, knowledgeable and local are adjectives that most community financial institutions use to describe themselves. However, they also acknowledge that the local credit union or bank that is their most challenging competitor would describe themselves the same way.
The 7 Most Common Mistakes of Interactive Marketing
Mistake # 1: Not believing that Interactive Marketing is for your Financial Institution