January 5, 2023

If sci-fi movies have taught us anything, it’s that the future can be pretty uncertain. The same goes for the future of marketing.
Although we can have the best-laid plans, marketers need to be adaptable and flexible when it comes to emerging marketing tools – no matter how daunting they may appear. We’ve done the research and have picked some of the top digital marketing tools you should look out for in 2023.  

Artificial Intelligence 

Artificial Intelligence (AI) is the power behind all marketing today. AI has integrated its way into most digital marketing efforts in one form or another. Most commonly, algorithms on social media determine what consumers see on their timelines based on their behaviors. AI even plays a role in how ads are served on different platforms and can be helpful in determining what type of ads work best for your audiences.  

AI is helping to make marketers smarter and connecting consumers to the right products and services. If you want to better understand AI for your marketing efforts, take the time to understand how it impacts your campaign results and how you can leverage it.  

User Experience 

User experience (UX) can make or break your website rankings. You can have the most modern and prettiest-looking website, but if it is not providing your users with a great experience, it won’t matter. UX itself is not a trend,  but understanding what consumers want and how to meet that need is a differentiator that won’t just help users on your site, but it’ll also help users find your site. For example, this past year, major search engine platforms have  definitively stated that it’s not just the right content, but also the right experience that helps rankings. If you haven’t yet, time to brush up on the latest expectations and see what opportunities you have.

Short Form Video Content 

As a marketing agency, we love short-form video content. Platforms like TikTok and Instagram’s Reels have taken over the attention of consumers in bite-size amounts. There is no sign of this type of content slowing down, in fact, most social media management platforms will be incorporating short-form content into their scheduling features. Short-form video content is a great way to deliver content to your users in small doses. In order to optimize for this type of content, you’ll want to focus on high-level topics and catch your audience's attention quickly.  

Want to learn more about short-form content? Check out our blog here. 

This is of course not an exhaustive list of digital marketing tools we are looking out for. A good marketer always stays diligent and on top of new ways that could take their marketing to the next level. These are some ways you can step up your digital marketing and stand out to your audience online!