October 22, 2019

Many believe they can sum up the personas of all millennials just by their attitude, buying behavior and even financial goals – these presumptions are off base.
Banks and credit unions are following suit, desperately trying to connect with young millennials and Gen Z's and potentially missing the mark. Their marketing strategies are more suited for boomers, and their messaging is not resonating with what millennials are looking for. So how do bank marketers reach this unique and diverse generation? Simple. We're asking you to put preconceived notions aside, step inside the minds of young millennials and avoid making these marketing mistakes.