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Voice search isn’t just a buzz word in marketing anymore, it is here, and it’s being adopted by users at a rapid pace. In fact, Gartner predicts that by 2021 businesses that adapted their websites to voice search early-on will increase digital commerce revenue by 30%.
There’s an abundance of opportunity to get a head start on voice search, and, while the concept is growing quickly, have no fear, you’re not behind just yet. Take a look at these three steps you can take to bring your bank closer to becoming the spoken answer for your audience.
Did you know that tailoring the online experience to individual needs can help your bank succeed in your markets?
As websites continue to deliver information and services that historically required a trip to the branch, creative financial institutions have begun conceptualizing how they can best use their websites to bring people into the branch. A great example is National Iron Bank, who worked in conjunction with Pannos Marketing to launch their new website. The updated website includes a page for each branch to promote local artists, events and other happenings in their area.
2017 may well be remembered as the year that many financial institutions began comprehensive efforts to build their online visibility and start selling online. Following are three of the most effective tactics ensure that your institution is on the Search Engine Result Page (SERP) when potential customers search for financial products.