Interactive Marketing

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How Is Your Financial Institution Marketing to Millennials?

Many believe they can sum up the personas of all millennials just by their attitude, buying behavior and even financial goals – these presumptions are off base.

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Which Path Will You Take to Achieve "Digital-Readiness"?

In a continually evolving digital world, what steps are you taking to secure your company’s success?

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On Demand Webinar: Video - Let's Get Rolling

Today, you can't go anywhere online without stumbling onto some type of video content.

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Personalized Print Ads Are A Thing

In this day and age of tracking digital behavior, Hearst Magazines is taking it to the next level. The owner of magazines like Elle, Cosmopolitan and Esquire is now serving print ads to subscribers based on their digital activity. 

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Hey Google, How Can I Improve Voice Search SEO?

Voice search isn’t just a buzz word in marketing anymore, it is here, and it’s being adopted by users at a rapid pace. In fact, Gartner predicts that by 2021 businesses that adapted their websites to voice search early-on will increase digital commerce revenue by 30%.

There’s an abundance of opportunity to get a head start on voice search, and, while the concept is growing quickly, have no fear, you’re not behind just yet. Take a look at these three steps you can take to bring your bank closer to becoming the spoken answer for your audience.

 

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Managing Workplace Interactions on Social Media

Social Media is a part of everyday life, including life at work. Take a stroll around the office and you will most certainly see employees scrolling through their Facebook newsfeed, taking a quick snap or tweeting about what’s going on throughout the day. The infamous saying “if you don’t have anything nice to say, don’t say anything at all,” is applicable to social media too.

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On Demand Webinar: How to Kickstart a Personalized Web Experience

Did you know that tailoring the online experience to individual needs can help your bank succeed in your markets?

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Using Event Tracking to Improve Online Account Opening

Many financial institutions have taken the necessary steps to provide account opening and loan applications online. Now they are looking for ways to increase the number of applications and account openings. One of the first steps you can take to better understand customer behavior is to install event tracking on your website.

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How You Can Succeed Without Online Account Opening

Financial institutions of all sizes are rapidly adopting Online Account Opening (OAO). If your institution is not likely to implement this soon, there are a variety of tactics that can still help your institution provide similar convenience and improve your ability to gain new customers.

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The Financial Brand Covers PM Scavenger Hunt

Pannos Marketing Scavenger Hunt entices customers to explore bank's remodeled website.

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Up the Ante, Build Your Brand

Your bank or credit union offers quality products and topnotch customer service. Isn't that enough to be successful?

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Building Your Website Content Can Set You Apart

At the start of a new website project, there is usually a lot discussion about how it should look, especially the homepage. But too often, the content of a new website is not given the same consideration as the page layout.

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Using Your Website Content Management System (CMS) to Stay Competitive

Until recently, websites were considered sufficient if they were attractively designed and provided informative content. Rarely did most websites consider the steps/process of adding to and updating that content.

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Facebook Contest - Where would you go?

Contests are a top reason why people connect with brands on social media. Successful Facebook contests are often a mix of self promotion, connecting with heartfelt desires or passions and giving people a chance to show off just a little.

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The 7 Most Common Mistakes of Interactive Marketing

Let's go over some of the most common mistakes that occur in digital marketing.

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