Let's share knowledge and stories together!
Some of you may be wondering what this is, so before we even get started, let’s back up. Google runs the digital marketing space, both organic and paid. On the organic side, they have endless algorithms running an infinite number of tasks in any given millisecond, but the one you see most often is in on a search engine results page (SERP). To determine which results, show up for any given search, Google’s core algorithm considers a variety of factors to choose from the millions of pages as to which ones earn a coveted spot on the first page, and in what order they appear (known as ranking).
As digital marketing opportunities continue to evolve, your marketing strategies need to advance with them. Lately, it seems like every Monday morning there’s a new technology or advertising opportunity in the works or on the rise waiting for you in your inbox. How can your financial institution stay ahead of the game, or at least keep up?
Our Digital Marketing Strategist, Melanie Coleman was recently published in the ABA Banking Journal discussing how to implement an effective SEO strategy for your blog. Read on and discover how you can make your blog an SEO success! What's a Blog Without an SEO Strategy?
Voice search isn’t just a buzz word in marketing anymore, it is here, and it’s being adopted by users at a rapid pace. In fact, Gartner predicts that by 2021 businesses that adapted their websites to voice search early-on will increase digital commerce revenue by 30%.
There’s an abundance of opportunity to get a head start on voice search, and, while the concept is growing quickly, have no fear, you’re not behind just yet. Take a look at these three steps you can take to bring your bank closer to becoming the spoken answer for your audience.
Did you know that tailoring the online experience to individual needs can help your bank succeed in your markets?
Often in our field, marketers overlook key regulations governing the promotion of contests and sweepstakes involving some type of drawing and/or prize giveaway. Before running a contest, it is essential to ensure it abides by all federal and state laws.
From social media to search engines, video ads to text ads, the digital marketing world has a lot of components. With many options to explore, it can become easy to be confused or overwhelmed when determining what platforms are best for your institution. While each digital marketing platform can be extremely successful on its own, taking an integrated approach with multiple platforms is recommended to ensure that your institution stays top-of-mind wherever your target audience is.
Our client was looking to raise awareness of the rates and mortgage products they offer in their local market area, amidst strong competition from lenders such as Lending Tree and Quicken. And guess what - not only did they raise awareness of their products, they actually won mortgage search in their local area!
2017 may well be remembered as the year that many financial institutions began comprehensive efforts to build their online visibility and start selling online. Following are three of the most effective tactics ensure that your institution is on the Search Engine Result Page (SERP) when potential customers search for financial products.