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Did you know that tailoring the online experience to individual needs can help your bank succeed in your markets?
Often in our field, marketers overlook key regulations governing the promotion of contests and sweepstakes involving some type of drawing and/or prize giveaway. Before running a contest, it is essential to ensure it abides by all federal and state laws.
From social media to search engines, video ads to text ads, the digital marketing world has a lot of components. With many options to explore, it can become easy to be confused or overwhelmed when determining what platforms are best for your institution. While each digital marketing platform can be extremely successful on its own, taking an integrated approach with multiple platforms is recommended to ensure that your institution stays top-of-mind wherever your target audience is.
Our client was looking to raise awareness of the rates and mortgage products they offer in their local market area, amidst strong competition from lenders such as Lending Tree and Quicken. And guess what - not only did they raise awareness of their products, they actually won mortgage search in their local area!
2017 may well be remembered as the year that many financial institutions began comprehensive efforts to build their online visibility and start selling online. Following are three of the most effective tactics ensure that your institution is on the Search Engine Result Page (SERP) when potential customers search for financial products.