Paul Tonelli

Paul Tonelli

SVP, Chief Creative Officer

Paul has 25+ years of creative direction, strategy and executional experience, having led creative development for many national brands.

His reputation has been firmly established for building marketing campaigns that shine across multiple channels. With a focus on relevance, simplicity and stopping power, Paul has won many awards for creative excellence in print, broadcast and digital. Educated in advertising and design from the School of Visual Arts in New York City, Paul went on to lead creative campaigns for Ally Bank, American Express, Goodyear Tire, General Motors, including GMC, Cadillac and Buick and GMAC, as well as Harvard Pilgrim Health Care and other known brands.

Fun fact: Paul likes to take long “one-way” walks (like, 10+ mile walks) at the spur of the moment, then call someone for a ride back.

Marketing Pet Peeve
Too Many Words
Years at Pannos
8
Guilty Pleasure
2am Oreos
Skill I wish I had
Rock 'n Roll Drummer

Say Hi to Paul Tonelli

The Rest of the Leadership

Janel Thomas

Lead with heart, hustle, and just the right amount of caffeine.

Janel Thomas

Director of Strategy & Client Services

Janel Thomas, MS, CFMP, is an accomplished financial services marketing executive with more than 15 years of experience leading enterprise-level brand, growth, digital, and client engagement strategies for community and regional financial institutions. As Director of Strategy and Client Services at Pannos Marketing, she partners with bank and credit union leaders to translate institutional priorities into integrated marketing strategies that strengthen market position, deepen customer relationships, and support measurable business growth.
Matt Larrabee

Because your website shouldn’t look like it earns 0.01% APY.

Matt Larrabee

Director of Web Services

Matt has over 25 years of experience in coding and developing new websites, 18 of which have been spent at Pannos developing highly-responsive and unique websites for our clients. Matt’s extensive knowledge of all things code as well as his dedication to developing the most cutting-edge sites prove him to be an invaluable asset to the Pannos team. Matt oversees all web projects, as well as the continued management and reporting for websites after they have been launched. He graduated from University of New Hampshire with a BS in computer science and has created over 200 websites for clients including Verizon, Pop Warner, 5/3 Bank and Siemens.
Mike Giovinelli

Running an agency and raising two girls keep me busy. Golf gives me something entirely different to lose sleep over.
Mike Giovinelli

President

Mike is a strategist at heart (if you couldn’t tell by his title) who loves tackling unique and complex challenges to uncover solutions that drive impact. With nearly 20 years of experience in and around agencies, he brings a well-rounded perspective to every team and client relationship. Mike believes that strategy lays the foundation for meaningful, results-driven work that moves businesses forward.
Trish Roche

My favorite phrase is ‘I have a question.’ Everyone else seems considerably less excited about it.

Trish Roche

VP of Agency Operations

Trish brings a broad background in finance, business operations, and organizational leadership to her role as Vice President of Agency Operations at Pannos. With experience spanning financial management, human resources, business operations, and operational strategy, she has built her career around understanding how organizations work—and identifying opportunities to make them work better.
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