Logo 
Redesign

StonehamBank prides itself on being more than a bank for its customers and community. The bank is heavily involved in making positive changes throughout its community and wanted a new logo that reflects how hard it strives to fulfill the needs of the community through comprehensive financial services, technology, and support. The bank wanted the new logo to celebrate the colors and vibrance of its community, using clean lines and simplicity to emphasize the strength of the pyramid that sat at the heart of the original logo.

Drawing on the colors in the StonehamBank community, we evolved the iconic StonehamBank pyramid into a simplified, modern, and colorful new logo that honors the past and aims for the future. Keeping the bricks in place—which represent StonehamBank’s history of building up the communities it serves—we added space between the blocks. Not only does this space make for clarity at smaller sizes, but these lines also represent the pathways connecting the community that StonehamBank is so proud to serve.