Brand Refresh

Peoples Bank, a community bank located in the very rural Altenburg, Missouri, turned to Pannos when they felt like they were beginning to outgrow their brand. With a new branch set to open in just a few months and the pressure to modernize looming, they knew it was time to rebrand. Given their unique customer base made up of people off the grid, farmers, and families, this would require some real creativity.

The Pannos team kicked off this rebrand process by hosting several discovery sessions with Peoples Bank team members in all roles and all levels of seniority. The deeper into the discovery we got, the clearer it became that we had struck branding gold. The Peoples Bank team doesn’t just know their customers, they are their customers – a theme that would drive the rebrand.

With a treasure trove of information and the green light from the Peoples Bank team, we got to work. The creative team began developing a brand story, personality, and core values that proudly let customers know “We are one of you,” a bold statement but one Peoples Bank could truly back up.

The new brand look and messaging were built around the word “Genuine” because Peoples Bank has proven everyone on the team is exactly who they claim to be. They have a farmer’s soul and a banker’s mind. They are people who grew up on farms, kids raised at 4H, and farmers turned bankers who are up at dawn and home at dusk to tend to a farm of their own. They know the unique struggles their customers face because they have been there too.