Mike Giovinelli

Mike Giovinelli

President

Mike is a strategist at heart (if you couldn’t tell by his title) who loves tackling unique and complex challenges to uncover solutions that drive impact. With nearly 20 years of experience in and around agencies, he brings a well-rounded perspective to every team and client relationship. Mike believes that strategy lays the foundation for meaningful, results-driven work that moves businesses forward.

Before joining Pannos, Mike held leadership roles in both digital-first and full-service creative agencies, with extensive experience in strategy, planning, and account services across industries including financial services, healthcare, CPG, tourism, and retail. His work has ranged from launching new bank branches in local communities to increasing household penetration for staple CPG brands like Green Giant—and plenty in between.

With Mike at the helm, clients can feel confident that every decision is grounded in their business goals, fostering a partnership that feels like an extension of their own team.

Mike is a New Hampshire native, avid golfer, family man, and proud #GirlDad (x2).

Undefeated at
PROBLEM SOLVING
Top 1% of
TAYLOR SWIFT LISTENERS ON SPOTIFY (#GirlDad)
Dreamed of
RUNNING AN AGENCY (MORE SPREADSHEETS THAN ADVERTISED)
YouTube Certified
(NOT A REAL THING) IN HOME RENO/DIY PROJECTS

Say Hi to Mike Giovinelli

The Rest of the Leadership

Janel Thomas

Lead with heart, hustle, and just the right amount of caffeine.

Janel Thomas

Director of Strategy & Client Services

Janel Thomas, MS, CFMP, is an accomplished financial services marketing executive with more than 15 years of experience leading enterprise-level brand, growth, digital, and client engagement strategies for community and regional financial institutions. As Director of Strategy and Client Services at Pannos Marketing, she partners with bank and credit union leaders to translate institutional priorities into integrated marketing strategies that strengthen market position, deepen customer relationships, and support measurable business growth.
Matt Larrabee

Because your website shouldn’t look like it earns 0.01% APY.

Matt Larrabee

Director of Web Services

Matt has over 25 years of experience in coding and developing new websites, 18 of which have been spent at Pannos developing highly-responsive and unique websites for our clients. Matt’s extensive knowledge of all things code as well as his dedication to developing the most cutting-edge sites prove him to be an invaluable asset to the Pannos team. Matt oversees all web projects, as well as the continued management and reporting for websites after they have been launched. He graduated from University of New Hampshire with a BS in computer science and has created over 200 websites for clients including Verizon, Pop Warner, 5/3 Bank and Siemens.
Trish Roche

My favorite phrase is ‘I have a question.’ Everyone else seems considerably less excited about it.

Trish Roche

VP of Agency Operations

Trish brings a broad background in finance, business operations, and organizational leadership to her role as Vice President of Agency Operations at Pannos. With experience spanning financial management, human resources, business operations, and operational strategy, she has built her career around understanding how organizations work—and identifying opportunities to make them work better.