Janel Thomas
Director of Strategy & Client Services
Janel Thomas, MS, CFMP, is an accomplished financial services marketing executive with more than 15 years of experience leading enterprise-level brand, growth, digital, and client engagement strategies for community and regional financial institutions. As Director of Strategy and Client Services at Pannos Marketing, she partners with bank and credit union leaders to translate institutional priorities into integrated marketing strategies that strengthen market position, deepen customer relationships, and support measurable business growth.
Janel brings a senior leadership perspective shaped by prior executive roles at Avidia Bank and Northern Bank & Trust Company, where she oversaw multimillion-dollar marketing budgets, advised executive teams, contributed to strategic committees, and led initiatives spanning brand transformation, digital acquisition, customer journey development, CRM and marketing automation, deposit growth, and performance analytics. Her work reflects a strong ability to align marketing investment with organizational strategy, regulatory considerations, customer experience, and revenue objectives.
Recognized for her strategic discipline, executive communication, and ability to build collaborative, high-performing teams, Janel has led award-winning website launches, brand refreshes, product campaigns, digital growth programs, and community impact initiatives. She holds an MS in Marketing, is an ABA Certified Financial Marketing Professional, and remains engaged in industry and community leadership through such organizations as the Boys & Girls Clubs of MetroWest, Mass Bankers, and the New England Financial Marketing Association (NEFMA).
- Years in Banking
- 15
- Months at Pannos
- 6
- Motorcycle License
- 1
- Studied Abroad in
- Spain
