Website 
Refresh

In 2017, StonehamBank asked Pannos to build a modern new website, and, of course, we happily delivered. Fast forward to 2022 and in website years a lot has happened, including the need for better remote services to meet the banking habits of today’s consumer. StonehamBank's goal was to keep up with modern-day digital demands and arm itself for the future of banking.

The Ask
Develop a new website with modern capabilities that can adapt to the future and speak to the strong connection between StonehamBank and the community.



The Answer
Build a freshly branded website that incorporates modern design elements, animation and community-focused content that reinforces their dedication to the StonehamBank community.

After a series of in-depth discovery calls with the bank, we determined that they would benefit most from a full brand refresh, including look, logo and website. 

Using clean and simple designs, we enhanced their digital banking features and integrated eye-catching animation, and community-focused photography. 

In addition to a new brand and website design, Pannos helped StonehamBank bring their personality forward through fresh content and a site-wide narrative that speaks to the core values and community-centric neighborhood bank.

To celebrate the launch of the bank's new website, we gave customers an incentive to explore the site — a scavenger hunt contest with a $500 cash prize. To promote the contest, we designed an integrated digital campaign consisting of an eblast, digital ads and landing page. The campaign ran for two weeks and received over 2.6K clicks, over 312K impressions, and over 3K page views — with a whopping 160 submissions!