Brand, Logo & 
Website Refresh

Eastern Colorado Bank has been a family-owned bank for 75 years and counting. When they came to Pannos to update their name and develop a new brand, the bank wanted assurance that their new branding would highlight their unbeatable service, community involvement and small-town feel while still resonating with their long-standing customers. After in-depth discovery sessions, we determined that while there was equity in the name, going by ECB would help eliminate the geographic implications.

The bank wanted their new logo to convey a business feel, as they are primarily known for business products, agricultural lending, and mortgages. They wanted their logo to look contemporary yet classic. And with an expanding brand footprint that included Kansas, Eastern Colorado Bank wanted to appeal to a broader market and ensure their name didn’t hold them back.

The new, more modern logo leverages the moniker ECB rather than Eastern Colorado Bank, and the website provides all the bells and whistles the modern bank customer wants and needs.

Pannos developed a new logo that brought a fresh, more modern image to the bank while paying homage to the topography in the bank’s region of the country. The new branding reflects a subtle influence of landscape, mountains, and outdoor recreation. 

With the logo and name established, it was time to tackle the next challenge — a new website.

The Pannos web team used the learnings from the discovery sessions as the basis for the bank’s new online branch. Leveraging the colors, shapes and textures of the logo gave the site a unique look and ensured the continuity of the brand. The bank unveiled their new name, logo and website to the market and received a very positive response.

Built with the latest SEO best practices in mind, the site saw a 568% increase in new users, and 81% increase in pageviews in the year since it launched.