Merrimack County Savings Bank

Expanding Social 
Media Presence

Services on this project:
  • Design
  • Copywriting
  • Analytics
  • Social Media

OVERVIEW

Merrimack County Savings Bank was already active on Facebook, LinkedIn, and Twitter. Pannos wanted to expand their social presence by introducing the bank to another social platform.

172
followers gained
30.2K
accounts reached
778
interactions received

PROJECT GOALS

The Ask
Increase Merrimack County Savings Bank’s visibility, reach, and engagement across younger generations.

The Answer
Introduce the Bank to Instagram, among the best social media platforms to reach the target audience.

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PROCESS

Pannos collaborated with Merrimack County Savings Bank to develop an announcement for the launch of their Instagram account and a posting strategy for their profile. The Bank’s commitment to providing fun and engaging platform-specific content to their feed and stories contributed greatly to their success.

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RESULTS

In the two months after launching their Instagram account, MCSB gained 173 followers – a 17,200% increase, reached over 30.2K total accounts, and received 778 content interactions. The bank was thrilled with this level of growth over just two months.

GET IN TOUCH

(or stay in touch)

603-625-2443
196 Bridge Street, Manchester NH 03104
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