Dream Builder 
Campaign

F&M Bank came to Pannos looking for a way to attract a younger generation of customers, believing that acquiring customers at a younger age would set the stage for a long-lasting relationship.

The Ask
Find a way to attract a younger generation of customers that would ultimately lead to an increase in accounts opened and longer-lasting customer relationships.

The Answer
Create a new account that would grow with customers from ages 0-21 and provide new benefits at each stage of life. Dubbed "The Dream Builder Account," the new account could be opened by parents with young children to instill good money habits as they grow up.

We began the account ideation process by identifying the target audience and the key benefits this account would offer a younger generation of banking customers.

A dynamic account that grows with children from ages 0-21 and offers new benefits at each stage of growth to help fulfill their dreams.