Video 
Campaign

The Ask
As part of the brand launch, Bluestone Bank asked Pannos to illustrate the daily lives of customers and the greater community — not polished or stylized but authentic, imperfect and messy.

The Answer
Leveraging the messaging of “Real Life – backed by Bluestone” and the new tagline, “Let’s get there, together” the bank was able to showcase how they are here to fit seamlessly into all of life’s chaos.

We started the process by developing a story that very literally hit home. Then we set out to find just the right video partner – Studio Center – to help us bring our idea to life. Guided by the combined creative insights of both teams, we dove into creative development. The goal from the very start was to produce broadcast-quality commercials that rivaled much bigger banks, while making sure we stayed true to the bank’s authenticity.



Together, we searched for the perfect cast of real life family characters - the “always on mom”, the “dinner making dad”, their “easygoing” teenage son and “impatient” younger daughter. Then, location - check! Music - check! Voice talent – check! With all the best ingredients in place, we effectively put it all together with editorial excellence... and bam! The Bluestone Bank TV spots were born!