StonehamBank

Small Business Nomination Campaign

In response to the COVID-19 crisis, StonehamBank wanted to effectively connect with their community by asking for community members to nominate local small businesses to receive a $2,500 grant. Seeing the many benefits of this sort of effort, the agency recommended using all available platforms where StonehamBank already had a presence. Due to the rapidly evolving situation, StonehamBank only wanted to run this campaign for one month, so the grant could be distributed in a timely manner to the nominated business.

Services used on this project

  • Social Media
  • Digital
  • Design
  • Communications

Project Requirements

Increase brand awareness, highlight StonehamBank’s charitable efforts during COVID-19, and engage community through a call for nominations to support small businesses.

Process

Seeing the many benefits of this effort, the agency recommended using all available platforms where StonehamBank already had a presence. The agency created a landing page and digital ads to run on Facebook, Instagram, Twitter, Google Display and Google Search. Digital advertising was utilized as a cost-effective and efficient way to reach marketing objectives. With the customized targeting capabilities of digital ads, the agency was able to build awareness, drive traffic and generate a lot of engagement on the landing page. The agency also integrated an eblast and homepage slider to increase reach to current customers.
The bank received more nominations than anticipated, which inspired them to triple the grant effort so that three small businesses would each receive a $2,500 grant.

In addition, we can definitively state that at least 30% of the nominations came directly from ad traffic. More than half of all nominations came from Google, Instagram and Facebook, illustrating the importance of using multiple platforms.
Let the numbers tell the story
600,000 impressions
260 nominations
$7,500 in grants
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