November 30, 2023

Take a walk in your customers’ shoes with personas and journey mapping.
Understanding your customers is key to success in the ever-changing world of FI marketing and service. To go deeper into who your customers are and how they experience your FI, join Meghann Haley, Abby Fitzgerald, and Carolyn Pittman for a webinar on using personas and journey mapping techniques.

In this webinar, the team discusses:
  • Essential concepts of personas and journey mapping
  • How to tailor your approach to your unique audience
  • How to use these techniques to enhance your marketing and increase customer acquisition, loyalty, and engagement 

Fill out the form below to access the recording!