It all stacks up.

Overview

StonehamBank last came to Pannos in need of a modern new website in 2017, and of course, we happily delivered. Fast forward to 2022 and in website years, a lot has happened, including the need for better remote services to meet the modern banking habits of the consumer. StonehamBank was in search of a way to keep up with modern day digital demands and arm themselves better for the future of banking.

Services used on this project

  • Web Design
  • Content Management
  • Hosting
  • SEO
  • Analytics
  • Online Visibility

Project Goals

The Ask: To develop a refreshed brand that is new, modern and adaptable to the future with messaging that speaks to the strong connection StonehamBank has to their community.

The Answer: Build a website with a refreshed brand and logo to incorporate modern design elements, animation and content that reinforces their dedication to the StonehamBank community.

Process

We began the process by holding in-depth discovery calls with the bank. We determined that they would benefit most from a full brand refresh including look, logo and website. Focused on their goal of creating a new brand that can hold its own now and in the future, we put our heads together and got to work.

Wanting to stand out from their competitors, StonehamBank chose bold colors that supported the demands of a more modern customer. Using clean and simple designs, we enhanced their digital banking features and integrated eye-catching animation, and community-focused photography. In addition to a new brand and website design, Pannos helped StonehamBank bring their personality forward through fresh content and a site-wide narrative that speaks to the core values and community-centric neighborhood bank.

Before and After

To see the transformation, slide the center arrows to reveal the old site on the left and the new site on the right.
Before

Results

An intriguing, modern and cohesive brand and website that is armed for the future of digital banking, and embodies the friendly and community-focused nature of StonehamBank.
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