The campaign was such a success that they were able to fill up all the time slots with Santa and ended up adding an additional day for people to schedule their Face2Face with Santa.
First organic post had over 1,300 impressions and 60 engagements (one of their top reaching posts, and on the high end of engagement levels for them). Social media referrals to the website were up 85% over the previous month.
There was an outpour of positive feedback regarding the Free Live Video Chat with Santa Claus. Customers reached out to the bank personally to share their appreciate for providing a safe and socially distanced option for their children to interact with Santa.