StonehamBank

130th Anniversary

In celebration of its 130th anniversary, StonehamBank was looking to leverage the occasion to build brand awareness, while also giving back to the community and customers. This initiative was comprised of three parts: 1) a series of donations to charitable organizations within the community branded under the name “130 Days of Giving”, 2) a trivia contest with a monthly $130 cash prize, and 3) a $130 bonus account opening special branded under the name “130 Reasons to Celebrate”. The agency built two separate landing pages for the donation and account opening components of this campaign. Social media advertising, Google display and Google text advertising were used to drive traffic to the landing pages. Trivia was promoted via Facebook and Twitter both organically and using ads. Culminating the 130th celebration event, a special video was produced thanking the local organizations for all they do for the communities they serve.

Services used on this project

  • Media
  • Social Media
  • Design
  • Communications

Project Goals

Increase brand awareness and highlight StonehamBank’s charitable efforts promote their impact and longevity within the community and, where possible, attract new business to the bank.

Process

Digital advertising was utilized as a cost-effective and efficient way to reach marketing objectives. With the customized targeting capabilities of digital ads, the agency was able to build awareness, drive traffic and generate account opening leads. The agency also integrated traditional elements, such as print, direct mail, in-branch merchandising and outdoor signage to ensure that as many of the bank’s constituents as possible became aware of this initiative.
The $130 checking offer resulted in the opening of 497 new checking accounts during the 130-day promotion.

Thank You Video

A special thank you from StonehamBank to the community for their support and participation during the event.

The bank received incredibly positive feedback from customers and community leaders for their commitment to community giving. The trivia contest generated very high social media interaction and involvement. Finally, the bank was able to generate positive feelings throughout their market area while gaining new core business, as well! The $130 checking offer resulted in the opening of 497 new checking accounts during the 130-day promotion. The previous year, the bank opened 313 new checking accounts during that same time period.
Let the numbers tell the story
3M impressions
7,000 clicks
218.5% ROI
View Previous
Case Study
View Next
Case Study

Like what you see?

We can do the same for you.