In celebration of its 130th anniversary, StonehamBank was looking to leverage the occasion to build brand awareness, while also giving back to the community and customers. This initiative was comprised of three parts: 1) a series of donations to charitable organizations within the community branded under the name “130 Days of Giving”, 2) a trivia contest with a monthly $130 cash prize, and 3) a $130 bonus account opening special branded under the name “130 Reasons to Celebrate”. The agency built two separate landing pages for the donation and account opening components of this campaign. Social media advertising, Google display and Google text advertising were used to drive traffic to the landing pages. Trivia was promoted via Facebook and Twitter both organically and using ads. Culminating the 130th celebration event, a special video was produced thanking the local organizations for all they do for the communities they serve.
Services used on this project
- Social Media