Intro
Founded in 1919, Forward Bank has been helping families and communities across Wisconsin and Minnesota move toward their financial goals for over 100 years. For the last 10 of those 100, Forward has relied on Pannos for all their website needs.
The first time Forward came to Pannos, they needed to develop a new website to help reinforce the bank’s digital marketing efforts, attract a younger demographic while retaining an older one and position Forward as THE non-profit bank of Wisconsin and Minnesota.
When it was time for a new site again a few years later, this bank knew exactly who would answer the call with top-of-the-line service and strategy.
The first time Forward came to Pannos, they needed to develop a new website to help reinforce the bank’s digital marketing efforts, attract a younger demographic while retaining an older one and position Forward as THE non-profit bank of Wisconsin and Minnesota.
When it was time for a new site again a few years later, this bank knew exactly who would answer the call with top-of-the-line service and strategy.
Services used on this project
- Web Design
- Content Management
- Hosting
- SEO
- Analytics
- Online Visibility
Project Goals
The Ask: Create an improved website that captures the bank’s playful brand, creates a more seamless experience, and converts users faster than ever.
The Answer: A dynamic website featuring in-depth educational content, eye catching animations, increased functionality for users and a frictionless experience that turns users into loyal customers. The new site would also perfectly capture forwards brand as a local, expert, mutual bank.
The Answer: A dynamic website featuring in-depth educational content, eye catching animations, increased functionality for users and a frictionless experience that turns users into loyal customers. The new site would also perfectly capture forwards brand as a local, expert, mutual bank.
The Process
To begin the redesign process, the web experts at Pannos performed a website audit and discovery session. During the discovery session, the team at Forward expressed their need for features like enhanced location pages and clarity in product presentations and descriptions.
Additionally, the bank had a goal of converting more visitors to their site and decreasing drop rates. Forward explained that their customer service center had become overwhelmed. Creating a website with high functionality and an intuitive layout would be crucial to improving the overall user experience and decreasing the workload of Forward’s customer service center.
Forward also felt that while their brand should remain consistent, their website needed to tap more into their real, human playful side. The web designers at Pannos began exploring new animations, imagery, custom load speeds and colors to aid in assembling an eye-catching website that turns users into customers.
The main idea of this site? Less is more. Forward bank was ready to make the most of every aspect of their site: not overload the navigation, header, or footer, and make the whole experience smoother for conversions. Our job? Make it easier to become a customer than to drop off the page.
After proposing the new sitemap, it was time to dive in and turn this concept into a functional reality.
Additionally, the bank had a goal of converting more visitors to their site and decreasing drop rates. Forward explained that their customer service center had become overwhelmed. Creating a website with high functionality and an intuitive layout would be crucial to improving the overall user experience and decreasing the workload of Forward’s customer service center.
Forward also felt that while their brand should remain consistent, their website needed to tap more into their real, human playful side. The web designers at Pannos began exploring new animations, imagery, custom load speeds and colors to aid in assembling an eye-catching website that turns users into customers.
The main idea of this site? Less is more. Forward bank was ready to make the most of every aspect of their site: not overload the navigation, header, or footer, and make the whole experience smoother for conversions. Our job? Make it easier to become a customer than to drop off the page.
After proposing the new sitemap, it was time to dive in and turn this concept into a functional reality.
Results
The Pannos team created a bright, engaging, and intuitive website with a much higher conversion rate that eased the customer service center’s workload and drove deposits.
The new site features animation on the homepage to engage users from their first click on the site. With easy to access educational content that matched users with desired products, the website helped dial up Forward’s conversion rate and fast.
Additionally, the dynamic account comparison chart allows users to analyze their account options in a more efficient manner driving much more traffic to online applications. With a more intuitive user experience, a more interactive interface, and Forward’s brand shining bright, visitors are becoming customers faster than ever before.
Another success story for our repeat customer, Forward Bank!
Additionally, the dynamic account comparison chart allows users to analyze their account options in a more efficient manner driving much more traffic to online applications. With a more intuitive user experience, a more interactive interface, and Forward’s brand shining bright, visitors are becoming customers faster than ever before.
Another success story for our repeat customer, Forward Bank!
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