Forward Bank’s old website was no longer doing its job. The proof? The volume of phone calls to customer support seeking answers to basic questions like “How do I open an account?” and “Where’s the nearest branch?”. The bank needed a site that would provide more relevant content and get customers to their goals a lot quicker.
Forward’s vision was to be recognized as a top financial resource center, employer of choice and community benefactor. They wanted a site that wasn’t just transactional but truly interactive – a site that fosters customer relationships. Tasked with increasing usage of digital services and doing a better job of telling the bank’s story, we focused on three goals:
- Enhance the brand voice to spark engagement.
- Make it easier to find information on products and services.
- Create an enhanced blog that would showcase weekly blog posts as a way to provide educational and financial tips.
Services used on this project
- Web Design
- Content Management
- Online Visibility