An ATypical Bank Website

An atypical “banking” website

Two ideas drove the First Atlantic Federal Credit Union’s website project: first, that users have different goals and the website needs to get them on the path toward their goals as quickly as possible, second; the credit union did not want the site to look like a typical financial institution website. The result was a mobile-friendly, modern site that targets a younger demographic with a distinct, modern look utilizing striking icons, vivid imagery and personable copy.

Services used on this project

  • Web Design
  • Content Management
  • Hosting
  • SEO
  • Analytics
  • Online Visability
It was important to reimagine this brand for a younger audience.


The credit union felt strongly that the photography throughout the site should represent the Jersey beach feel.


In addition to developing and organizing content in a strategic manner, attention was also directed toward capturing the authentic look and feel of the New Jersey shore. All elements needed to translate seamlessly on mobile devices. By clearly outlining these objectives during the initial planning phase of the project, these goals were at the center of all steps and helped guide the direction from the start. At completion, the project held true to these goals and the result was a website that creates a unique look and feel, that does not complicate user experiences and accurately reflects the credit union’s brand.
View Previous
Case Study
View Next
Case Study

Like what you see?

We can do the same for you.