Project Requirements
As we entered into the second year of the pandemic, we wanted to ensure Dean Bank continued to see increased engagement across all platforms. Expanding awareness and engagement with younger generations was also a focus, so growing both audiences on Instagram was important as the bank was not ready to take on other platforms such as TikTok.
Services used on this project
- Analytics
- Social Media
- Design
Let the numbers tell the story
347.3%
Instagram engagement
363.6%
increase in video views on Facebook
4800%
net audience growth
Process
Pannos worked collaboratively with Dean Bank to ensure consistency in posting and messaging. A huge key to the success they enjoyed was the bank’s willingness to actively participate in the development of their content. This included sharing bank and community news and events in real-time as well as ensuring Pannos knew about events the bank would be sponsoring or participating in so they could be promoted in advance.
Results
Looking at the reporting for January 1, 2021 to October 1, 2021 – in comparison to the previous period (April 2, 2020 to December 31, 2020) – total audience across Facebook and Instagram grew 13.6%.
Net audience growth – which refers to the rate at which new followers outpaced lost followers was 4800%. On our targeted platform, Instagram, engagement increased 347.3%.
Video views increased 363.6% on Facebook and 97.5% on Instagram.
Net audience growth – which refers to the rate at which new followers outpaced lost followers was 4800%. On our targeted platform, Instagram, engagement increased 347.3%.
Video views increased 363.6% on Facebook and 97.5% on Instagram.
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