bankESB came to Pannos wanting to launch their new branch location in Holyoke, while reintroducing themselves to the market and reaffirming their commitment to the local community.
"The first time in decades that a bank has chosen to establish themselves in downtown Holyoke."
Mayor Alex B. Morse
Throughout this effort it was important to the bank that the campaign featured local people and places. A key item that was emphasized during this campaign was that the bank chose to move into Holyoke.