Cornerstone Bank has been “Built on Trust” since the doors opened in 2017. They came to Pannos looking to deepen the meaning behind their outward messaging, visuals, and overall current brand, wanting to fulfill on their brand promise with a fresh personality that better reflects who they are today.
Services used on this project
- Branding
- Design
- Copywriting
Project Goals
The Ask: Leverage existing brand tagline, values and logo to craft a new brand position and promise that elevates the brand personality to better reflect where the bank is today.
The Answer: A cohesive, personable and exciting brand whose message is directed towards their audience, giving customers a deeper trust in their community bank.
The Answer: A cohesive, personable and exciting brand whose message is directed towards their audience, giving customers a deeper trust in their community bank.
Process
Pannos began the brand refresh process by holding short discovery sessions with Cornerstone Bank to better understand the current and future goals of the bank. While a full rebrand was not necessary, Pannos encouraged Cornerstone to flip the script on their messaging and helped them more effectively convey what “Built on Trust” meant not just for the bank as a long-standing financial institution, but for their customers in today’s financial market.
Results
An elevated brand that redefines what it means to be “Built on Trust”, conveyed through modern and vibrant visuals, fully-integrated digital campaigns, and more focused messaging, giving Cornerstone Bank a new avenue on which to connect with their customers.
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