Midcoast Federal Credit Union Website


Focus on the financial well-being for members while showcasing local pride for the coast of Maine. 


Midcoast Federal Credit Union, located on Maine’s coastline, came to us with a request that their website embody their enhanced brand identity and core values – namely providing members with sound financial information.


During website discovery discussions, Midcoast talked about their involvement with the community, how connected they were and how important it was to them to have this reflected in their site. We recommended incorporating compelling local photography to achieve this. Our team collaborated with the folks at Midcoast to capture the essense of their culture, community, and members through visiting Maine’s coast and Midcoast's branches with a professional photographer. Along with these original images, our designers incorporated elements of their new branding into the website.

New Website Goals:

  • Local photography, local feel
  • Integrate new branding
  • Focus on financial literacy
  • Open communication
  • Be responsive


The end result produced a site that was not developed for a sales culture but for open communication. Starting with the homepage and filtering throughout the website, financial literacy was highlighted to help members plan for the future and successfully reach their financial goals. The simple navigation and responsive design allows those out-at-sea or on dry land to find what they need quickly. The theme also encourages local pride and appreciation for the beauty of their coastline.


"We believe in supporting our local community and felt the use of local photography truly captures that culture. Support Local, Buy Local. Since the site has launched, we have received an overwhelming positive response from our customers that the site is clean, easy to navigate and organic as well as transparent."

Lori Marquis-Saucier, SVP Marketing / IT

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