Bank of the Sierra

PROJECT REQUIREMENTS

Incorporate a newly developed brand and bring it to online life.

OVERVIEW

When Bank of the Sierra approached Pannos Marketing to discuss their website, they were in the final stages of a complete rebrand and knew their new website needed to bring that new brand to life. They also wanted the site to be responsive and automatically adapt to smartphones and tablets.

Additionally, the bank wanted a Content Management System (CMS) that was highly intuitive and that would make it easy to update content, menus, add landing pages and track changes made to the site.

New Website Goals:

  • Responsive design
  • Intuitive user experience
  • Designed to convert visitors to customers
  • Simple Content Management System (PannosCMS)
  • Integration of new branding into website
  • Visually compelling photography

RESULTS

Matt Hessler, Senior Vice President of Marketing, commented "When we spoke to Pannos Marketing about our website, we knew we had found a strategic partner that understood the needs of financial institutions and brought a truly innovative approach to building websites".

Bank of the Sierra is featured in the Financial Brand “Top 25 Inspirational & Responsive Banking Website Designs” and in the ABA Bank Marketing Magazine.

VISIT WEBSITE

I just want to let you know how great it's been using your CMS in the final stages prior to launch. It's been a relief having full control of our website, not just our page content. It's the right balance between an intuitive interface and page coding capabilities.

Luis Martinez Marketing Officer at Bank of the Sierra

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