StonehamBank has been bringing the bank directly to customers and potential customers with “Pop-Up” branches at local farms, food festivals, sporting events, breweries and more.
The “Pop-Up” events were promoted across their social media channels, including through a partnership with Bex, a KISS 108 personality. The imagery used to promote the events was parallel to the setting where the "Pop-Up" events were being held.
During this time period, the bank saw a 57% increase in social media followers and a 44% increase in social engagement, and a 65% increase in new checking accounts over the same period last year. Although the bank is not able to directly attribute this increased account growth and engagement to this initiative, there is significant evidence that the rise in brand awareness, local market visibility and employee/visitor engagement contributed significantly to the above-mentioned growth.