Building Throughways. Not Roadblocks.
New Haven, CT, needed a bank to meet the needs of the city’s small businesses and community development agencies. In 2010, they launched Start Community Bank, Connecticut’s first and only Community Development Financial Institution (CDFI). Years later, the bank’s management team felt the “Start Community” name no longer represented the bank’s true identity. As a CDFI, the bank had a responsibility to act on ensuring its branding still reflected its identity and core mission.
Services used on this project
- Brand Strategy
- Web Design