MeBanking is the umbrella name that connects Farmers and Merchants Bank and The Bank of Fayetteville, two deeply rooted banks in Arkansas. The banks wanted to develop a website that brought both entities together as one.
Here for life
A strong visual feature on the MeBanking website is the square panels. These were inspired from the logo and are incorporated throughout the site. The four panels on the homepage act like windows, allowing the user to glimpse into the community and services the bank offers. Vibrant and colorful imagery were important to the client. Custom icons were developed that incorporated the brand colors and subtle animations were implemented to encourage users to explore the homepage to the fullest.