Our Team

Chris Tieri - Lead Brand Strategist

Chris Tieri

With a passion for creative problem solving, our Lead Brand Strategist, Chris Tieri helps businesses and their leaders transform their brands from ordinary to extraordinary. As the only Certified Brand Strategist in New England, Chris brings clarity to her clients' visions for the future, uncovers their unique claims of distinction, and builds breakthrough brands that thrive in today’s competitive and ever-changing business universe. Her unique approach develops consensus amongst leadership and effectively carves out customized brand positioning for clients.

Prior to selling her agency to Pannos, Chris was President of Idea Agency, a brand and marketing firm she founded and ran for nearly 25 years. Before launching her agency, Chris cut her teeth in New York City where she worked on global brands such as The World Gold Council, SONY, Sambuca, Guldens, Lysol and other household names.

Fun Fact: In the 4th grade, Chris tuned into the world of memorable brands when she won the Kelloggs' Stick Up for Breakfast Contest by drawing Snap, Crackle and Pop

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