March 31, 2025
The rise of digital marketing has launched a thousand acronyms and marketing terms. Tune in with Pannos Marketing’s expert Media Managers and get the definitions and concepts you need to sound like the pro you are.
If you don’t know your CPC from your PPC, you are not alone!
Marketing has its own language—marketing terms, concepts, and all the acronyms that have sprung up in the rise of digital advertising channels. What’s in a name? Knowing the lingo can broaden your understanding of FI marketing—and increase your ability to explain it to your colleagues.
Kailyn Gallagher-LaRoche and Abby Fitzgerald from the Pannos Marketing Media team will guide you through the terminology, acronyms, and you need to know for digital marketing success.
In this webinar, you'll learn:
Fill out the form below to access the recording!
Marketing has its own language—marketing terms, concepts, and all the acronyms that have sprung up in the rise of digital advertising channels. What’s in a name? Knowing the lingo can broaden your understanding of FI marketing—and increase your ability to explain it to your colleagues.
Kailyn Gallagher-LaRoche and Abby Fitzgerald from the Pannos Marketing Media team will guide you through the terminology, acronyms, and you need to know for digital marketing success.
In this webinar, you'll learn:
- Why knowing your terms and using them correctly is so important.
- Definitions for common marketing terms and acronyms including impressions, conversions, bounce rates, sessions, CTR, CPC, PPC, ROAS, and more!
- The real-life context for some frequently-used terminology.
Fill out the form below to access the recording!
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