June 26, 2019
Vickie will be responsible for overseeing daily client relations, providing strategic guidance and insights to clients and furthering the agency’s continuous plan for advancement and success.
Pannos Marketing, founded by Jim Pannos in 1994, is a full-service strategic marketing and communications firm that serves clients throughout the country and is known for its expertise in the financial services industry. The agency offers its clients unmatched strategic direction through the development of powerful brands, forward-thinking websites, leading edge digital/social media solutions, and fully integrated marketing campaigns. All agency capabilities are expertly supported by an outstanding client services team.
"We are very excited to be adding another seasoned bank marketing professional to our team. I am confident that Vickie's extensive experience and knowledge in bank marketing will make her an invaluable asset to our agency, as well as our valued clients," states Jim Pannos, President of Pannos Marketing.
Vickie joins Pannos Marketing with 24 years of marketing and management experience, 17 of which were in retail banking and bank marketing. Most recently, she was with Northway Bank, based in Portsmouth, NH, and prior to that, Bank of New Hampshire, headquartered in Laconia, New Hampshire. Vickie’s accomplishments include developing and implementing strategic plans to advance visibility, new customer acquisition and customer retention. In addition, she oversaw a 24-branch retail banking network with over 130 employees and led the seamless name change and rebranding of a 181-year-old community bank.
“As a long-time banker, I am looking forward to joining the agency side of financial marketing and bringing a fresh perspective and new energy to the client-agency dynamic,” says Vickie Routhier, Senior Vice President, Client Services & Strategy. “I have first-hand experience working with Pannos as a client, so I know I’m joining an amazing team that provides outstanding client service, has a deep understanding and experience in the financial marketing realm, and is always keeping up with the newest marketing trends.”
As a graduate of the ABA Stonier Graduate School of Banking, Northern New England School of Banking and ABA Bank Marketing and Management, Vickie brings a wealth of knowledge and experience to the agency. She has also served on numerous committees and is currently an active member of the New England Financial Marketing Association (NEFMA) Programming Committee.
Pannos Marketing, based in Manchester, New Hampshire, is a full-service marketing firm that works with financial institutions across the country to help them stay relevant and find new success with powerful brands, digital, social and traditional media, and custom websites. Strong client partnerships and a deep expertise in banking have consistently delivered strategic and innovative solutions and measurable results for over 25 years.