Going from Good to Great:
Mid-Campaign Revamps That Boost Results

With the technology available to measure and track every element of a campaign—in real time—adjustments or additions to specific elements can often create a major lift in results.

Join our experts as they take you through the decisions, tactics, and technology we implemented to take one bank’s well-performing mortgage and CD campaign to the next level of success. The team will discuss the key actions and tools that made a difference, and offer actionable insights you can apply to your marketing campaigns.

Tune in and you will learn about:

• Adapting your strategic approach with latest data and deep understanding of your audience
• Using data like website traffic, conversion rates, and engagement metrics to optimize your campaign
• Optimizing content for clarity and relevance to customer needs
• Integrating your campaign across channels—and doing it right
• Adhering to best practices and using the newest innovations in digital marketing

For adaptable and successful digital marketing campaigns, this is the one to watch. Register now!