Facebook has officially launched an expanded Like button, offering users the opportunity to share "reactions” rather than a simple gesture of positivity. Emojis representing "love," "haha," "wow," "sad," and "angry" now appear when users hover over the Like button on a computer or press and hold the Like button on a mobile device. This change will allow Fans to engage with your Page in a new way, and is expected to provide enhanced insight to Fan interests so content can be generated to better suit your audience.
We will relay more pertinent information as it becomes available and are happy to be a resource as questions about this change arise.
For more information on this change, read the following statement released by Facebook: http://newsroom.fb.com/news/2016/02/news-feed-fyi-what-the-reactions-launch-means-for-news-feed/