Personalized Website Visits

Many financial institutions use their MCIF to cross-sell to customers based on their current product mix. What if you could also offer customized content on your website based on their browsing history or if they are a customer? Personalized website content also can be combined with remarketing campaigns to deliver promotional offers across a variety of online channels. Likely, this is only the beginning as websites become more closely integrated with core systems and MCIF data.

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