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Digital and In-Person Dynamics

Digital banking has been an ever-growing presence in our daily lives, from cashless transactions to mobile deposits to the transferring of funds. However, in a study presented by Celent, branches still have an extremely valuable place in the banking process. For complex issues or more in-depth topics, 77% of consumers stated they still prefer face-to-face interactions. The second largest reason a consumer would switch banking providers? Poor branch experience! Finding a way to integrate both the mobile and branch experience positively could set you apart from your competition. 

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Jim Pannos

President

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