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On Demand Webinar: Building a Breakthrough Brand

Through this webinar, meet our new Brand Strategist, Chris Tieri, and Creative Director, Paul Tonelli, who will join our President, Jim Pannos, to discuss the importance of your bank’s brand and how it goes far beyond just your logo, jingle or tagline, but becomes a critical component of your bank’s differentiation and business development initiatives.

Watch this on demand webinar, to learn:

  • What "brand" is & why it is important
  • Building a brand that’s defendable, deliverable & desirable
  • Encouraging employees to live the brand
  • Proving your brand position
  • Understanding when it’s time to rebrand

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Paul Tonelli

VP, Creative Director

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