Pannos Marketing Acquires Idea Agency

Jim Pannos and Chris TieriJim Pannos and Chris Tieri share the news of the merger with clients at the ABA Banking Conference in Baltimore, MD.

Pannos Marketing of Bedford, NH has acquired Idea Agency of Sturbridge, MA to further enhance its expertise in brand development and creative executions. Pannos Marketing is part of the Evolution Group, a collective of forward-looking companies that provide transformational marketing to global clients.

Pannos Marketing, founded by Jim Pannos in 1994, is a full-service strategic marketing and communications firm that serves clients throughout the country and is known for its expertise in the financial services industry. The agency offers its clients unmatched strategic direction through the development of powerful brands, forward-thinking websites, leading edge digital/social media solutions, and fully-integrated marketing campaigns. All agency capabilities are expertly supported by an outstanding client services team. 

“We are very excited about adding the high-level of brand and creative expertise that Idea Agency brings to our team,” explains Jim Pannos, President of Pannos Marketing. “Together, we are well-positioned to be one of the premier strategic and creative marketing firms in our vertical on the national scene.” 

Idea Agency was founded by Christine Tieri in 1994 (formerly smith&jones advertising), and its areas of expertise included financial services, higher education, healthcare and non-profit sectors. Its high-quality strategic brand development process and reputation for award-winning creative will complement the current efforts of Pannos Marketing and encourage continued creative innovation.

Christine Tieri, former President at Idea Agency and Certified Brand Strategist also commented, “I am thrilled that we have become part of this larger organization with the same high standards of quality, integrity and service that we have delivered to our clients over the past 24 years.” Tieri also noted, “We are very pleased that our legacy of brand strategy and creative expertise will continue to thrive as a part of Pannos Marketing.”

Nick Soggu, founder and CEO of Evolution Group states, "The intention of Evolution Group is to bring together agencies that share the belief that innovation, creativity and technology can solve some of the biggest challenges businesses face today. Our commitment is to provide the best in class in all we do to deliver solutions to help our clients succeed. All of us feel that this acquisition strongly supports that commitment."

Pannos Marketing, based in Bedford, New Hampshire, is a full-service marketing firm that works with financial institutions to help them stay relevant and find new success with powerful brands, digital and traditional advertising, and custom websites. Strong client partnerships and a deep expertise in banking have consistently delivered innovative solutions and measurable results.

Jim Pannos



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