As digital marketing opportunities continue to evolve, your marketing strategies need to advance with them. Lately, it seems like every Monday morning there’s a new technology or advertising opportunity in the works or on the rise waiting for you in your inbox. How can your financial institution stay ahead of the game, or at least keep up? With so many trends floating around the digital space, there are some you can’t afford to ignore anymore, notably artificial intelligence (AI), SEO and voice search, and personalization. Many of these require an investment, so do you show a return? Fortunately, the digital evolution comes with advanced attribution tools, giving you greater insight into your efforts.
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